Vo-iD Studio is the middle of producing a series for BFS Inc. Shot over two days with the goal of editing out 15 to 18 clips on the subject of symmetrical physical development. Every video project is a combination of challenges involving pragmatic and artistic decisions. Combining the clients branding and message with experience Vo-iD brings in marketing,messaging and design.
This project is slated as a series of conversations between BFS CEO Bob Rowbotham and MicroGate USA president, Dr. Peter Gorman. The immediate pragmatic challenge is keep the visual interest in what is a basically still, motionless set. Much of the worry on this front is alleviated by the enthusiasm the principles have for the subject. These gentlemen believe in their product and the potential it has to help develop growing school age athletes and students.
On my end I chose to shoot with three Sony NEX cameras and a Zoom H2n audio recorder in the small conference room in which these conversations take place. This allowed me to keep shooting almost constantly as the discussions continued in a natural vein without me having to stop the action for batteries depleting or cards filling up.
This project was always going to have to have some deep cutting in the interest of keeping the videos of an easily digestible length. Many of these individual ideas discussed by Rowbotham and Gorman were 10 - 14 minutes and the target length was 5 to 7 minute finished videos. Long enough to appear conversational but concise enough to use in conferences and in training seminars. I did not want the popular jump cut style of editing that is associated with a lot of YouTube talking heads videos so this also influenced the decision to have three camera angles to cut between. These angles, combined with FCPX multi cam clips, made hiding the cuts with a camera angle change a breeze.
As the videos start to roll out of production and online BFS and MicroGate are set for a surge of interest in their products and services.