New promo piece that I am excited to have go live on the CoachBFS youtube channel and on their Facebook page. Filmed over a weeks span as this initial piece was produced shots were taken at each stage of manufacturing. With the final product coming off the line just days before the debut. The new Absolute line debuted at the Salt Lake Home Show over the week end of Oct 7th, 8th and 9th.
Producing and editing the spot was done in Final Cut Pro X where using the library and keywords to organize the daily shots made assembling the final edit a breeze. Even so the tight turnaround made for a challenging day of editing and voice over.